During a recent appearance on The Joe Rogan Experience, Meta CEO Mark Zuckerberg expressed concerns about what he described as the feminization of corporate culture. He argued that this shift has diminished traditionally masculine traits in the workplace, such as competition and aggression, which he views as critical to business success.
Jennifer Berdahl uses the phrase “masculinity contest culture,” which her research links with harassment and bullying, which lead to adverse outcomes, including employee burnout, high turnover, thatconditions stifle innovation and undermine organizational health.
Of course, Zuckerberg’s perspective overlooks the solid research that consistently shows women's executive leadership and entrepreneurship deliver measurable economic benefits, such as the cited 2015 report by the McKinsey Global Institute, which estimated that advancing gender equality in the workforce could add $12 trillion to global economic growth.
Rather than emphasizing outdated notions of "masculine default" leadership, evidence suggests that promoting female entrepreneurship and increasing diversity are far more effective strategies for driving innovation and long-term economic success.
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Mark Zuckerberg thinks workplaces need to ‘man up’ − here’s why that’s bad for all employees, no matter their gender
Do companies need to embrace a more diesel-fueled, meat-eating mentality? Many already do – and the results aren’t pretty, according to business research.
Adam Stanaland
