Nielsen predicts that by 2028, women will own 75% of the discretionary (US) spending. Wise up to Women, 2020.

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Wise up to Women | Nielsen
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they’re also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It’s time brands wise up to women.
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