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Opinion: Male business leaders must be central advocates for addressing the gender disparity in leadership

The leading coupons and deals aggregator website- Zoutons, should be is a Case Study in women-centric policies, promotions and diversity-hiring with its 60% women-employees workforce.

“Success requires that our region’s leadership is gender-balanced and truly reflective of the community it serves.”

San Diego Regional Chamber of Commerce

August 27, 2021

The gist: The San Diego Regional Chamber of Commerce is publicly recognizing and is “challenging the businesses that drive San Diego’s economy to lead with more gender diversity at the board level to ensure financially stable, innovative and resilient companies at a time when our region needs it most;” and “is taking action to ensure our community’s workforce has what it needs to be successful and businesses have the resources they need to thrive. 

  • A key takeaway from their recent statewide symposium, “All Our Talent: Women on Boards and Commissions,” was the importance of vocal male allies.

“(They) are key to shifting companies’ strategic focus toward investing and cultivating female talent. Male business leaders must be central advocates for addressing the gender disparity in leadership and must publicly communicate that this is a problem that limits the success and growth of an organization — and society.”

The Stats: 

  • “Studies show that organizations perform better, are more successful, and have a competitive advantage when they are driven by diverse and gender-balanced leadership. Companies are also more innovative and agile when women and men lead together. Varied perspectives, experiences, and backgrounds bring a more robust discussion and enhance decision-making. And bottom line, it makes financial sense.”
  • A 2017 study by Morgan Stanley Capital International found that U.S. companies with three or more female directors reported 45 percent higher per share than companies with no female directors.

Connect with the San Diego Union Tribune Opinion article here.