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Zoutons Profits from Women's Leadership and Inclusivity

A case study in women-centric policies, promotions and diversity-hiring with a 60% women-employee workforce.

“What do women in the corporate world want from their jobs? Not to be judged and to get equal opportunities. Zoutons is one of the few organisations [sic] where women are given equal opportunity to demonstrate their ability; as a result, prominent women in Zoutons are referred to as leaders rather than women leaders."

—Content manager Deepali Meena

August 27, 2021

The gist: This Gurugram-based organization not only “believes” in creating “an ideal and empowered workplace,” it has put Company-wide policies and structures in place, at every level, that have proven that “rearranging the patriarchal power structure of [an] organization” is not only possible but (highly) productive and profitable:

  • 70% of managerial positions are helmed by supremely talented women.
  • The Company makes sure that the female employees working in the organization move higher up, with promising opportunities and more extensive hikes
  • Zoutons also strives and works elaborately to make the workplace safer and more effective for women to feel empowered and secure.

The Stats: 

Here’s the ‘diversity ROI’ factor:

  • almost every department of this coupon aggregator is growing under the exponential leadership of women
  • the company sees more than 600,000 new customers every month

“The pioneering coupon and deal aggregator’s recent growth story is a perfect example to propagate further the significance of a better representation of women and inclusiveness in an organization.”

Read the article here.